Naturally flavored. Space saving pantry pack. Made with whole grains. Good source of omega-3. Measuring cup. Raise your spoon and join us for an Oat Revolution! It starts with all natural 100% whole grain oats. We then add heart healthy antioxidants and flax, a good source of Omega-3, and top it all off with a bold shot of flavor. All combine to create a delicious oatmeal that keeps it's rich, robust flavor all the way to your bowl. Take one bite and start your Oat Revolution! Believe in the Revolution! 30 grams of whole grains per serving. Excellent source of antioxidant vitamins A & E. Good source of fiber & calcium. 3 grams of soluble fiber from whole grain oat foods, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. This product has 1 gram per serving. We all deserve better. Better Health: Made with 100% whole grain oats; A good source of ALA omega-3 (Contains 300 mg of ALA omega-3 per serving, which is 19% of the 1.6 g daily value for ALA); Naturally trans fat and cholesterol free. Better Convenience: New measuring cup pouch; Space saving pantry pack carton. A Better Planet: Less consumer packaging waste (Based on the net weight of empty consumer packaging of comparable size packages) than the other brands. 100% recyclable carton. Please recycle.